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ABS TRACT
Corporate Social Responsibility (CSR) activities as part of social marketing is a current marketing implementations that
could achieve to take th ecompanies' main targetwhich is profit and increasing the profitableness from different perspectives.
An enterprise has duty towards the stakeholders of relevancethatmay be affectedbythecorporates' decisionandactivities as
well as the responsibilities towards the environment and society. In this study, responsibilities of chain hotel enterprises are
examined and it's aimed to include existent CSR studies in literature distinguishing them accordingly to benefiting
stakeholders and parts. Study consists two parts as theory and practice. Corporate social responsibility concept is explained in
general framework. The aim of the study is to examine the CSR activities of chain hotel enterprises in terms of stakeholders.
In accordance with this purpose, implementations related to secondary data sources review performed by enterprises are
identified in order to determine the perfomance of implementing CSR activities of chain hotel enterprises including CSR
projects. Existing CSR projects declared on hotel web sites are probed through content analys is known as gathering
contentand analysis. As a result of the data gathered and the comparisons during evaluations, the interest, performance and
sensitivity to stakeholders of major chain hotels in the sector of tourism in Turkey are evaluated and other hotel enterprises
may encourage the CSR participation. The limitiations of the study include the evaluation of the limited number of CSR
projects published on the chain hotels' websites, unpublished CSR p rojects of some hotels on their own web sites and some of
which has not started performing CSR projects yet. In addition, changeableness of the web sites having dynamic pattern and
being updatable side of them may be regarded as limitations.
Keywords: Corporate social responsibility, chain hotels, social marketing, content analysis
713
Corporate Social Responsibility (CSR) activities as part of social marketing is a current marketing implementations that
could achieve to take th ecompanies' main targetwhich is profit and increasing the profitableness from different perspectives.
An enterprise has duty towards the stakeholders of relevancethatmay be affectedbythecorporates' decisionandactivities as
well as the responsibilities towards the environment and society. In this study, responsibilities of chain hotel enterprises are
examined and it's aimed to include existent CSR studies in literature distinguishing them accordingly to benefiting
stakeholders and parts. Study consists two parts as theory and practice. Corporate social responsibility concept is explained in
general framework. The aim of the study is to examine the CSR activities of chain hotel enterprises in terms of stakeholders.
In accordance with this purpose, implementations related to secondary data sources review performed by enterprises are
identified in order to determine the perfomance of implementing CSR activities of chain hotel enterprises including CSR
projects. Existing CSR projects declared on hotel web sites are probed through content analys is known as gathering
contentand analysis. As a result of the data gathered and the comparisons during evaluations, the interest, performance and
sensitivity to stakeholders of major chain hotels in the sector of tourism in Turkey are evaluated and other hotel enterprises
may encourage the CSR participation. The limitiations of the study include the evaluation of the limited number of CSR
projects published on the chain hotels' websites, unpublished CSR p rojects of some hotels on their own web sites and some of
which has not started performing CSR projects yet. In addition, changeableness of the web sites having dynamic pattern and
being updatable side of them may be regarded as limitations.
Keywords: Corporate social responsibility, chain hotels, social marketing, content analysis
713
